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C R E A T I N G V I S U A L W O R L D S

T H A T B R I N G S T O R I E S

T O L I F E

ABOUT

Designing visual worlds that connect people to stories.

I'm Grace Arnott-Hayes, a London-based Concept Designer, Animator and Printmaker working across live entertainment, theatre and visual culture.

From international arena tours to theatre productions and independent printmaking, my practice explores how imagery shapes atmosphere, memory and emotional connection. Every project begins with research, using visual culture, architecture, photography and film to develop concepts that audiences experience rather than simply observe.

Whether creating content for a live performance or a limited-edition print, I'm interested in building visual worlds that stay with people long after the moment has passed.

How can an image make someone feel something?

PRACTICE

My work sits at the intersection of concept design, motion and visual storytelling, translating ideas into environments that support performance and narrative.

Rather than beginning with a fixed visual style, my process is driven by exploration and collaboration. Research forms the foundation of every project, allowing visual languages to emerge through experimentation, iteration and making.

Alongside my commercial practice, I develop independent printmaking and painting projects that explore memory, landscape and materiality. While the medium changes, the intention remains the same: to create work that resonates emotionally.

EXPERIENCE

          FRAY Studio

Designer · 2021–Present

        Developing concept design, and animation content for international touring artists, theatre productions and

large-scale live experiences.

Sony Interactive Entertainment (Playstation)

        Digital Designer · 2016–2021

Designed campaign identities, digital marketing and interactive experiences across the PlayStation ecosystem.

EDUCATION

            Royal College of Art

        MA Visual Communication (Experimental Pathway)

            Chelsea College of Arts (UAL)

            BA(hons) Graphic Design Communication

            Ravensbourne

            Foundation Diploma in Art & Design  

SELECTED CLIENTS

ZAYN · Joji · Glass Animals · Myles Smith

Laufey · Louis Tomlinson · Fontaine’s D.C.

Cartier · PlayStation · Royal Opera House · Royal Caribbean