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B U R S T O F T V D E A L S

Campaign Visual System | Cinema 4D

Sony Interactive Entertainment

2020

Burst of TV Deals was developed for Sony Interactive Entertainment as a campaign promoting PlayStation Store's TV and film offers. Rather than relying on flat graphics, the campaign transformed PlayStation's iconic symbols into a bold three-dimensional visual system that conveyed motion, depth and energy.

Built in Cinema 4D, the identity used dynamic composition, dramatic lighting and contrasting materials to create a flexible campaign language that could be adapted across digital storefronts, promotional graphics and marketing assets.