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G A M E S O F A G E N E R A T I O N

Brand Campaign | Graphic Design

Sony Interactive Entertainment

2020

Games of a Generation was a campaign identity developed for Sony Interactive Entertainment, celebrating a generation of iconic PlayStation titles through a bold modular visual language.

Inspired by digital nostalgia, neon graphics and PlayStation's unmistakable iconography, the campaign reimagined the △ ○ ✕ □ symbols as a flexible graphic system that could adapt across PlayStation Store, digital marketing and promotional assets.

Client: PlayStation | Role: Digital Designer | Year: 2020 | Deliverables : Campaign Identity, Illustration, Digital Assets Storefront Graphics