• P L A Y S T A T I O N •
S U M M E R S A L E
Brand Campaign | Graphic Design
Sony Interactive Entertainment
2020
The PlayStation Summer Sale required a campaign identity that felt vibrant, optimistic and distinctly seasonal while remaining recognisably PlayStation.
Inspired by tropical flora, travel posters and mid-century holiday graphics, the concept reimagined PlayStation's geometric iconography through bold colour, layered illustration and playful composition.
The campaign was developed for PlayStation Store and web, appearing across digital storefronts, promotional assets and marketing communications..
Concept Development | Moodboard
Final Illustration
Campaign Variants
PlayStation Store Implementation
Client: PlayStation | Role: Digital Designer | Year: 2020 | Deliverables : Campaign Identity, Illustration, Digital Assets Storefront Graphics